Augmented Reality Use in Retail Grocery Shopping

Project Description

The project was part of the inaugural Deloitte “Disruption by Design” hackathon, which uses a structured approach to innovation that harnesses the full power of digital breakthroughs and advanced data analytics. The project was to improve retail grocery consumers’ shopping experience by integrating augmented reality, nutrition data aggregation, and digital mobile experiences.

My Role

Product Manager who envisioned the end-to-end user experience and product design

My Activities

• Led a team of 5 consultants during the 4 weeks of the hackathon, collecting user feedback and synthesized research insights to drive product hypothesis 

• Created the product prototype design and an interaction roadmap alongside with engineers 

• Tested the initial prototype and usability, prioritized feature enhancements and conducted rigorous testing on application integration

• Presented and demonstrated the final product to national partners at Deloitte in the final round

Impacts

• Designed a mobile application that leverages augmented reality to demonstrate product nutrition information and recipe recommendations during customers’ in-store visits

• Awarded with the “Best User-Centered Design” in the company-wide competition